Toshiba was founded in 1939
with the name of Tokyo Shibaura Denki
K.K. through the merger of two Japanese companies which are Shibaura
Seisaku-sho (founded in 1875) and Tokyo Denki (founded in 1890). The company
name was officially and successfully changed to Toshiba Corporation in 1978.
Toshiba business areas include digital products, electronic components, social
infrastructure equipment, and household appliances. Besides that, the company also has more
than 200,000 employees worldwide.
According to the Fortune 500 published by Fortune Magazine in July of 2018, Toshiba ranks 326 on the world’s top 500.
However, almost every company in the world faced failures before it becomes successful and Toshiba is one of them.
At the start of the press conference, Atsutoshi Nishida (left) Hisao
Tanaka (middle) and Norio Sasaki (right) bowed in apology
On 21 July 2015, CEO Hisao
Tanaka announced the resignation. This is because the company reported to have
overstated its profits by 151.8 billion yen which is 1.2 billion dollars; this is
triple of the true profits. Details of the
scandal emerged the day before when an independent investigative panel released
a report describing the accounting improprieties in detail. Improper
accounting was found to have taken place over seven years started from 2008. Besides
Hisao Tanaka, other top Toshiba executives who have resigned to take
responsibility for this include Norio Sasaki, who served as the company's vice
chairman, and Atsutoshi Nishida, who served as the company’s consultant; and
they are the former CEO of the Toshiba Corporation.
Investigators found direct evidence of criminal accounting
practices and inflated profits in various department of the company, including
the visual products unit, the PC unit and the semiconductor unit. CEO,
Atsutoshi Nishida began accounting misconduct in 2008 as the global financial
crisis cut deeply into Toshiba's profitability. Under the next CEO, Norio
Sasaki, this situation continues unabated. For example, he concealed the damage
to the Toshiba’s profitability caused by the Fukushima earthquake in 2011. It eventually ended in scandal under Tanaka.
The investigators also describe how top executives pressure
managers to meet hard-to-achieve goals. They don't accept failure and don't
allow employees to challenge the boss's culture. However, the only way to achieve
this goal is by using illegal accounting techniques. Moreover, the three CEOs
were fully aware of internal accounting fraud.
Published
by CNN,Date: 21 July 2015,
Title:
Toshiba CEO quits over $1.2 billion accounting scandal
Toshiba started accounting
misconduct when the global financial crisis was happening in 2008. What impact of
financial crisis will happen in businesses?
Financial crisis is a situation that the value of financial institutions
or assets drops rapidly. Therefore, investors will sell off their assets or
withdraw money from savings accounts because they fear that the value of
those assets will decrease if they remain in a financial institution. The
demand of the money in the market will grow faster than the supply of the
money. Besides that, a change in the exchange rate would increase the cost of
doing business and decrease profits. However, due to the lack of money in the
market, the enterprise would probably be short of money turnover and then
declare bankruptcy. This is the main reason why Toshiba started accounting
fraud in order to avoid bankruptcy. Other than that, with the increase of
profits and improvement of performance, company will have more development
space. For example, good data will attract more investors.
When the accounting fraud
was revealed, what are the impacts? Accounting scandal affected shareholders
have a lack of trust in the company and so they sell the stock in a lower
price. This will cause the stock price decrease continuously. Besides that, Toshiba lost the reputation to
consumers. Therefore, consumers
will have a negative impression towards the company and started to distrust
their products. After that, decrease in
sales will lead to a drop in revenue. Therefore, the company need to cut cost
in order to survive, and downsizing is one of the ways. During that period,
Toshiba cut its workforce from more than two hundred thousand to one hundred
and eighty three thousand employees.
Although accounting fraud can prevent the company from going bankrupt for the time being and even bring a lot of benefits. However, when it is revealed, the disadvantages and losses will be great. It will not only affect the company's reputation, but also the stain will never disappear. If Toshiba had chosen proper ways to solve the problem at that time, such as motivating employees to achieve goals instead of forcing them or cutting down the cost and spending to get through that period, maybe now Toshiba would become more successful without the scandal.
Good sharing !!
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ReplyDeleteI’m like to read your article, you really provide a lot of information which I never focus about it.
ReplyDeleteI’m kind of disappointed with this company , I thought they always strengthen their reputation as well...
ReplyDeleteGreat job! It's a good one
ReplyDelete